My assignment at Dansk Løn Service ApS was mainly to improve their conversion rate organically (no paid content) on Facebook and LinkedIn. I did this by researching:
1) Dansk Løn Service's previous initiatives on Facebook and LinkedIn
2) What measures the competitors had taken
3) Read about what is "best practice" in relation to the various platforms
4) Examined previous data from Dansk Løn Service on Facebook and LinkedIn
5) Looked at Dansk Løn Service's website in relation to content optimization
Afterwards, plan with actions to improve upon to increase the conversion rate organically. These actions includes a marketing wheel, tone of voice on the different platforms and SEO optimizations.
I also made and planned a few posts on Facebook and LinkedIn:
Facebook improvements:
LinkedIn improvements:
